The idea
There are plenty of professional networking spaces. I wanted one that felt a little less formal and a lot more welcoming: a place to ask questions, share opportunities, talk about work and connect with people who get the industry.
SERVICE 06 / 06
00:2006
CommunityBuilding
Followers are an audience. Community is when they stick around.
00:05 — Case study
My own community · LiveSPAMCollective
A community for women in Social, PR, Advertising and Marketing.
A community I started to bring together women working in the creative and marketing industries. What began as a single LinkedIn post turned into a growing WhatsApp community where women connect, share opportunities, exchange resources and support each other.
The challenge
Build a community from scratch, attract the right members and give them a reason to keep coming back.
The spark
I tested the idea with one LinkedIn post: ‘Would you join? Comment SPAM.’ The response was so big that LinkedIn started flagging my DMs.
0+
women joined, from across the globe, in just a couple of weeks
0
comments on the launch post
0.0K
impressions · 31.7K members reached
0
profile views · 60 new followers from one post
Launch-post figures from LinkedIn analytics. Membership as of September 2026.
What I did
Community strategy
Defined the purpose, audience and value proposition.
Branding & identity
Created the SPAM Collective name, identity and social presence.
Community building
Launched the WhatsApp community and onboarded the first members.
Community management
Set up dedicated spaces for conversations, opportunities, resources and meetups.
Engagement & programming
Planned monthly catch-ups, workshops and the SPAM 30 content challenge.
The structure
SPAM Lounge
Conversations, introductions and connecting with other members.
Hi everyone! Social media manager from Mumbai 👋
SPAM Opportunities
Job openings, freelance projects and professional opportunities.
Freelance copywriter needed for a 2-week project…
SPAM Resources
Articles, templates, tools and useful industry resources.
Sharing my content calendar template 📎
SPAM IRL
Meetups, workshops and offline connections.
Bengaluru catch-up this Saturday? ☕
Initiatives
SPAM 30: Put Yourself Out There
A 30-day content challenge to help members build their personal brands, get comfortable sharing their work and stay accountable.
Monthly catch-ups & workshops
Members connect and learn from each other on topics like personal branding and portfolio building.
Opportunities & resources
Regularly sharing jobs, freelance gigs, articles and tools, so the community is useful beyond casual chat.
00:15 — Services
WhatIcandoforyourbrand'scommunity.
Community strategy
- Positioning & purpose
- Audience research
- Community guidelines
- Platform & channel selection
Community building
- Launching from scratch
- Member onboarding
- Growth & outreach
- Partnerships
Community engagement
- Engagement calendars
- Activities & challenges
- Events & workshops
- Member recognition
Community operations
- Moderation
- Managing discussions
- Member feedback
- Community health & reporting
Brands I've done this for
