The idea
There are plenty of professional networking spaces. I wanted one that felt a little less formal and a lot more welcoming: a place to ask questions, share opportunities, talk about work and connect with people who get the industry.
SERVICE 06 / 07
00:2006
CommunityBuilding
Followers are an audience. Community is when they stick around.
00:05 · Case study
My own community · LiveSPAMCollective
A community for women in Social, PR, Advertising and Marketing.
A community I started to bring together women working in the creative and marketing industries. What began as a single LinkedIn post turned into a growing WhatsApp community where women connect, share opportunities, exchange resources and support each other.
The challenge
Build a community from scratch, attract the right members and give them a reason to keep coming back.
The spark
I tested the idea with one LinkedIn post: ‘Would you join? Comment SPAM.’ The response was so big that LinkedIn started flagging my DMs.
0+
women in the WhatsApp community, globally
0
comments on the launch post
0.0K
impressions · 31.7K members reached
0
profile views · 60 new followers from one post
Launch-post figures from LinkedIn analytics. Membership as of October 2026.
What I did
Community strategy
Defined the purpose, audience and value proposition.
Branding & identity
Created the SPAM Collective name, identity and social presence.
Community building
Launched the WhatsApp community and onboarded the first members. It has since grown to 180+ women worldwide.
Community management
Set up dedicated spaces for conversations, opportunities, resources and meetups.
Engagement & programming
Planned monthly catch-ups, workshops and the SPAM 30 content challenge.
00:10 · Instagram
FindusonInstagram
@spamcollective.co
Jobs, industry chatter, events and memes for women in Social, PR, Advertising and Marketing.
Follow @spamcollective.co ↗00:12 · Events
Events&CommunityMeetups
I design and host intimate, people-first experiences that turn audiences into communities, from consumer focus groups to workshops and founder circles.
What I've hosted
Consumer focus groups
For brands across Chennai, Bangalore, Mumbai and Gurgaon.
Self-defence workshop
Beginner-friendly and moderated, in partnership with a martial arts club.
Women founders workshop
A women-only workshop for women founders.
Finance workshop
A workshop on personal finance.
What attendees said
Everything was put together so professionally, yet it felt like spending time with a bunch of old friends.
Absolutely loved today's meet and felt so light and happy when leaving the room.
Truly inspiring and motivating. Thanks to Anjana and team for making this happen.
The event was sooo well thought and put together! Genuinely had the best time and gained a lot of insights.
What a beautifully planned event! It had such a natural flow to it, and you did a great job hosting.
Anjana had the whole room feeling at home from the minute we walked in.
I will always cheer for startups that genuinely want to understand their users in a non-performative way.
Receipts
00:15 · Services
WhatIcandoforyourbrand'scommunity.
Community strategy
- Positioning & purpose
- Audience research
- Community guidelines
- Platform & channel selection
Community building
- Launching from scratch
- Member onboarding
- Growth & outreach
- Partnerships
Community engagement
- Engagement calendars
- Activities & challenges
- Events & workshops
- Member recognition
Community operations
- Moderation
- Managing discussions
- Member feedback
- Community health & reporting