Established businesses going through change
You've grown, and the way you talk about yourself hasn't caught up.
SERVICE 07 / 07
00:3207
B2BConsulting
Brand and communication strategy for established businesses.
00:04 · Who it's for
Leadership teams
You need everyone, from the board to the floor, telling the same story.
Companies entering new markets
You want to know if there's room for you before you spend on a launch.
00:09 · What you get
- Brand strategy
- Corporate communication strategy
- Internal communications
- Go-to-market planning
- Market research and viability checks
- Social media and website direction
00:15 · Case study
Case studyArenewableenergygroupwith40+yearsinbusiness
- 01
- 6-month consulting engagement
- 02
- Energy and sustainability
- 03
- 2023
The brief
Confidential client
The group was mid-transformation and needed a corporate communication strategy to match: one that turned four decades of work and a large renewable energy portfolio into a clear story, and positioned it as a sustainability leader in India and globally.
Scope
- Brand strategy
- Corporate communications
- Social media
- Website
- Internal communications
- Go-to-market
- Market research
How I approached it
Listen first. Then build the story.
- 01
Leadership interviews
One-to-one sessions with senior leaders to agree on priorities and the message the company wanted to put out.
- 02
Employee surveys
Understanding how the team saw the company, so internal comms could turn employees into ambassadors.
- 03
Stakeholder and investor input
What mattered to the people funding and backing the business.
- 04
Customer and partner listening
Reviewing customer sentiment and talking to suppliers about why they work with the company.
- 05
Market research
Checking market viability and shaping the go-to-market approach.
What I delivered
Communication and Marketing Strategy document
Final deck
61
Pages
Communication & Marketing Strategy
Stylised contents preview · 2023
Contents
- 01Industry outlook and future challenges
- 02SWOT analysis
- 03Communication strategy: guiding principles, audiences, messages, timing, channels and evaluation
- 04Future-ready roadmap
- 05Framework for a compassionate company culture
How success was measured
- KPI 01
Website traffic
- KPI 02
Social media engagement
- KPI 03
Brand sentiment
- KPI 04
Internal communication
My role
- Research
- Interviews
- Strategy
- Deck
- GTM
One clear story, built from every corner of the business.