Anjana Nair — Content partner for founders & brands
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strategy + hands-on creation, in one person.
00:03 — About
I've built content, brand, and community for both early-stage startups and big global brands. My job is simple: take an idea and turn it into content that actually gets made and posted. I'm good at starting from zero. I bring order to messy, unclear projects and make content that connects with people and drives real results. I've worked closely with founders, teams, creators, and everyday employees to turn business goals into content people actually stop to watch. Now I do all of this as a freelance content partner for founders and brands. Strategy and hands-on creation.
strategy + hands-on creationmessy idea → posted content
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"Nobody tells founders this part."
POSTED · 00:22 · 412K VIEWS
00:07 — What I offer
Real, native-feeling videos that don't look like ads.
Turning founders into names people know and trust.
Helping your team become your best content engine.
Strategy, voice and the words that go with it.
Your brand deserves more than just pretty posts.
Followers are an audience. Community is when they stick around.
00:12 — How we'll work together
I get to know your brand, your voice, and what you want to achieve.
We set your goals, pillars, and a clear plan to get there.
I create the work, whether that's content, copy, or strategy.
We put it out, see what's working, and keep improving.
00:18 — Experience
5+ years across Australia and India, from global retail brands to founding teams.
Founding team, consumer-tech wearable startup
Own end-to-end marketing and go-to-market for a first-of-its-kind connected wearable, taking the brand from zero awareness to launch-ready.
workmingle
Founder's right hand at an early-stage dating app for professionals, building the brand, content and operations from idea to MVP.
TRIBE
Led content, creator and community strategy across Instagram, Meta, TikTok, Pinterest and Snapchat.
Education
Bachelor of Business Administration, Marketing
S P Jain School of Global Management, Sydney
Class of 2021
High School, Business
R N Podar, Mumbai
Class of 2017
Tools
Certifications
Languages
Brands I've worked with
17 brands across Australia & India: in-house, agency and freelance.
Platform expertise
I build content that fits each platform, not one post copied everywhere. I know how people behave on each app and shape the format, the hook, and the delivery to match.
00:24 — Ways to work together
A one-off piece of work with a clear start and finish. Great for a specific goal like a campaign, a content batch, or a brand refresh.
Ongoing support every month. I become your go-to content partner across whatever you need, from creation to strategy to management.
The thinking & planning behind it all. Content strategy, playbooks, & setting up systems your team can run with.
Not sure which fits? Tell me what you're working on and we'll figure it out together.
00:30 — Contact
anjana.nair
ACTIVE NOW
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