UGC&ContentCreation

Build a save-and-share-worthy food guide for Chennai that reaches people beyond my followers, and position me as the person to ask “where should I eat in Chennai?”

A city food guide as a carousel. One restaurant per slide, 15 spots across Chennai, from a Mylapore street-side bajji stall (Jannal Kadai) and banana-leaf meals (Captain Mess, Nandhana Palace) to sushi, smash burgers, sandos and wood-fired pizza. The range is the point: there's something for every budget and craving.

01 Hook cover02 Elba Trading Co. — Alwarpet03 Idlers' Farm — Sirukazhukundram04 Sando Society — Besant Nagar05 Nippon — Jeyanampet06 KUP Budan House — Alwarpet07 Nandhana Palace — Mount Road08 Jannal Kadai — Mylapore09 Sortd Cafe10 Lazy Leopard11 Le Smash Burger12 Tamizh Koodam Mess13 Abid's14 Oyama15 DOU16 Captain Mess

01 Hook cover “Chennai on a Plate” over a Chennai landmark → 02–16 one spot per slide, each named with its neighbourhood → the caption carries the CTA

The cover is bold condensed type (“CHENNAI”) mixed with outline lettering (“ON A PLATE”) over the city's red-stone architecture against a blue sky, so it reads as a city guide in the feed, not a random food photo. Every food slide uses the same label system: the restaurant name in lime-yellow bold plus the neighbourhood in a white handwritten script, placed in a corner so the food stays the hero. The consistent labels make 15 different photos feel like one designed series.

The caption: “Here are some places that made my stomach and soul very happy. If you're in the city and hungry, start here.” Plus a keyword block (Chennai food guide, where to eat in Chennai, Chennai cafe hopping, Chennai food recommendations) for search reach.

Guides are made to be saved and sent. The neighbourhood on every slide makes it instantly useful (“that's near me”), and the mix of cheap eats and dine-in spots means everyone finds at least one place to tag a friend on. The comments turned into a crowd-sourced list, with people adding their own favourites (“you missed Aeseo!”, “Bask deserves to be on here”), which kept the post alive.

Shares beat likes (2K vs 1.4K), and saves almost matched likes. People weren't just liking it, they were keeping it and sending it to whoever they eat out with.

Turn my Philippines trip into a ready-to-use plan people save for their own trip, and reach travellers planning the Philippines beyond my followers.

A complete, copy-paste 10-day route: Cebu → Moalboal → Coron → El Nido → Manila. Each day covers what to do, how to get there (bus, flight, ferry, scooter) and where I stayed, so it's a real plan, not a mood board.

01 Hook cover02 Route map03 Day 1 — Cebu to Moalboal04 Day 2 — Moalboal05 Day 3 — Fly to Coron06 Day 4 — Coron07 Day 5 — Coron08 Day 6 — Coron to El Nido09 Day 7 — El Nido10 Day 8 — El Nido11 Day 9 — Fly to Manila12 Day 10 — Manila

01 Hook cover → 02 Route map with numbered pins → 03–12 one slide per day (Day 1 to Day 10) → the caption carries the CTA

The cover has a bold rounded title arched over a turquoise waterfall, with a small “save this for later!” nudge right under it, so the save CTA is on slide one. Slide 2 is a bright pink route map with numbered pins and the route spelled out with arrow icons, so the whole trip is understood in one swipe. Every day slide uses the same system: a pink rounded “DAY X: PLACE” header plus short white copy and a 📍 “Stay:” line over my own trip photos. Pink ties the series together and matches the cover and map.

“save this for later!” on the cover itself, reinforced in the caption.

Itineraries are pure save-bait: they're used later, not consumed now. Putting “save this for later” on slide one told people exactly what to do, and practical details (stays, transport, how to split days) made it genuinely useful. Saves were the top interaction (1,569), almost 3x the likes, and it was shared 1,111 times with travel buddies.

Saves were almost 3x the likes (1.6K vs 565). People weren't just scrolling past, they were planning their trip with it.